With news that the European Union’s approval of the deal has cleared the final regulatory hurdle to the creation of the world’s largest agency group by revenue, this week sees a deeply changed agency ...

James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

One of the longest ever Singles Day festivals draws to a close after a story of mixed success for the shopping festival which has come at a difficult time for Chinese consumers – but retailers are ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Identifies five trends that will shape marketing strategies of the financial services sector in the coming year.