The point is not that CTV does not work — it is that it does not always work as cleanly as it is sold. Marketers can no longer afford to conflate targeting with transparency . Marketers should not ...

Partnership comes as CAMB.AI continues to break down language barriers between sports and fans, including recent live multilingual broadcasts with MLS and NASCAR ...

News of Paramount's successful bid for the Champions League and the weeks of rumours that preceded it have set the industry buzzing. It feels like a natural next step. Fans are global. The game is ...

Television has always been the most powerful storytelling medium, but for decades, it was also one of the hardest to measure. Brands knew TV drove awareness, yet they struggled to prove its impact on ...

Canadian multiservice operator TELUS has launched its TELUS TV+ super-aggregated entertainment platform on Samsung and LG smart TVs, supported by 3SS, as part of TELUS' BYOD (bring your own device) pr ...

IRIS.TV recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement. To learn more about IRIS.TV's ...

On the recommendation of reseller Mid-Valley Media, Phillip evaluated Telycam’s Vision+ N3 cameras with 30x optical zoom, and found that they delivered everything the station wanted. The city ...

Licensing data to LLMs is a potential revenue stream for streamers much like advertising on CTV platforms: it is an opportunity that didn't exist until recently that has the potential to deliver ...