Shinhan Bank has struck the largest sponsorship deal in the history of South Korean sport by agreeing a 10-year renewal of ...

Petronas has publicly refuted claims of a title sponsorship deal for the Bangladesh Football League (BFL), despite apparent confirmation from the country’s football governing body.

Real Madrid is pressing ahead with historic plans to change its ownership structure to allow external investment in the ...

World Karate Federation (WKF) has extended its host production agreement with the Mediapro agency for two more years, and is to double down on its YouTube strategy.

Peak Sport Media has been appointed by LaLiga as its adviser for Copa del Rey international rights sales in a long-term agreement and has initiated an invitation to tender (ITT).

PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...

RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

Premier League clubs have voted to introduce a new set of financial rules from next season, but there was insufficient ...

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

The ProTeam cycling outfit formerly known as Israel-Premier Tech has been taken over by sports and entertainment firm Never ...

Uefa club football is returning to Sky in the UK for the first time since 2015 after the broadcaster submitted a winning bid for rights to the Europa League and Conference League from 2027-28.