Srinivasan joins the company with almost two decades of experience in corporate communications, brand strategy, and business ...

Pulse’s Chhath Puja activation examined how a traditional festival could be adapted into an interactive experience without ...

Chawla has previously held senior roles at Microsoft, Amazon, Sears, and IBM, with experience in building and managing large ...

The Guild noted that it had previously flagged significant gaps in the 2023 legislation, including the dilution of the Right ...

From the visceral rage of the blockbuster to the ‘commercial miss’ of advertising’s outdated tropes, Indian manhood is ...

A federal judge ruled that Meta did not illegally suppress competition through its past acquisitions, effectively closing one ...

Working as the only man on my team taught me more about masculinity than a lifetime of "man up" messaging ever could. Turns ...

Both studies highlight trust as a decisive factor. Gen Z buyers favour traditional e-commerce for secure payments and reliable delivery, while the cart abandonment report cites concerns around ...

Cogncy Worldwide aims to help organisations improve how content is created, optimised and distributed by combining technology with communication strategy.

The mandate includes data-driven targeting, audience segmentation and creative-led performance strategies aimed at ...

One campaign recorded a +106% increase in APM, which corresponded with a 9% rise in purchase intent, as validated by Kantar’s ...

The refreshed identity features a new logo, updated packaging and a revamped digital presence, incorporating the feedback it ...