The brewer highlights several of its brands for a holiday campaign inspired by the younger generation’s preference for ...

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like ...

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer.

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...