Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer.

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...