Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts ...

During his two-week tour across Mumbai, Kuala Lumpur and Singapore, Tristan Roy met with some of Edelman’s largest regional ...

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

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Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to ...

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not ...