Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

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Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ...

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not ...

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to ...

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it ...