Avaada Group, an integrated clean energy conglomerate, launched a brand campaign, ‘Always Clean, Always On’, underscoring the ...

Modern marketing has perfected the art of manufacturing FOMO. A combination of countdown timers, limited-stock prompts, ...

In India’s frenetic retail landscape, few sectors have captured cultural momentum and commercial attention as quickly as ...

The idea that women have ‘ruined’ anything is especially adorable in India, considering reality. The female labour force ...

Using six years of proprietary credit card data and analytics from Pyxis, Bain and Company found that Black Friday has ...

Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the ...

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

Now, Tinder in India is taking that one step further with the launch of ‘School of Swipe’, a fun, feel-good digital resource ...

Omnicom has closed its acquisition of rival Interpublic Group, the company confirmed in a stock market filing on Wednesday ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts ...