AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising to increase diversity in corporate boardrooms.

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...