Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But ...
The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s ...
When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...
It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets ...
Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.
Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.
It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...
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