Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

In addition to the three London offices, WPP also has a UK campus in Manchester. Chief executive Cindy Rose will officially ...

Omnicom's acquisition of Interpublic Group is expected to officially close today (26 November), having received regulatory ...

The CMO of Klaviyo shares how agentic AI, loyalty and personalization are reshaping consumer spending ahead of Black Friday ...

This week’s Brand Brief continues with the holiday fare, with entries starring fan favorites from The Office and Queer Eye, ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

In partnership with Save the Children, the furniture retailer aims to match up to $100,000 in customer donations.

An older gentleman sits in a comfortable chair as the opening strains of the holiday classic, “Silent Night,” plays. The man ...

“Maybe This Christmas” capitalizes on the viral popularity of Hot Frosty, which was a huge holiday hit for Netflix last year, ...

Omnicom was established in 1986 through the merger of agencies BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide. The holding company’s CEO, John Wren, has led the company since ...

Rideshare giant Uber and creative agency Mother are no strangers to balancing deeply emotional storytelling with strategic ...

Just in time for the holiday season, Lilly unveiled its multi-pronged campaign to tie in Alzheimer’s awareness with cultural ...