Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding ...
Omnicom was established in 1986 through the merger of agencies BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide. The holding company’s CEO, John Wren, has led the company since ...
This week’s Brand Brief continues with the holiday fare, with entries starring fan favorites from The Office and Queer Eye, ...
The CMO of Klaviyo shares how agentic AI, loyalty and personalization are reshaping consumer spending ahead of Black Friday ...
New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.
Omnicom's acquisition of Interpublic Group is expected to officially close today (26 November), having received regulatory ...
In addition to the three London offices, WPP also has a UK campus in Manchester. Chief executive Cindy Rose will officially ...
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