Metadata is one of the most misunderstood aspects of content management and website design. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution.

An article by Gerry McGovern Metadata is a web writing skill. It helps your readers quickly find what they need. Metadata is an essential part of successful web sales and marketing efforts. It helps ...

Editor’s note: Besides tracking technological advancements and innovations, our author is a Juilliard-trained musical ...

An article by Gerry McGovern. The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...