As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at ...

The approach toward software testing has drastically changed over the years. It has changed from manual testing to automation frameworks and now to AI-based testing. It isn’t just about increasing ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Google, which provides many services free of charge, uses online advertising as an important source of income, and in order to measure the contribution of advertising to the final goal of advertising ...

New Delhi, Sep 10 (PTI) Union Minister Pralhad Joshi on Wednesday said the National Test House will focus on AI-driven testing facilities and explore new frontiers such as hydrogen energy, smart ...