I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to ...

Squishmallows is appealing to tween shoppers with a new fragrance line. (Squishmallows Fragrances) Last week I walked into a tween dreamland. Pink everywhere. The smell of something sweet. A ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. They’re cute. They’re plush. And now they come in fragrance form. The Squishmallows ...

Jazwares, the company behind Squishmallows, dropped their collection for the upcoming holiday season and highlights include Elphaba and Galinda squishmallows, Care Bear squishmallows, Hello Kitty ...

"Wicked," "Superman," "Hello Kitty," "Stranger Things" and other pop-culture-inspired squishmallows are dominating this year's holiday lineup of the cuddly and squishy toys. Jazwares, the company ...