Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, predictive analytics was a capability largely reserved for companies with deep ...

In 1999, Bill Gates’s book Business @ the Speed of Thought predicted technology like the internet, email, and desktop business programs would transform industries. Gates argued that these tools should ...

Customers’ responses and purchases are predicted using predictive analytics, which can be used as a cross-selling tool. Businesses can attract, retain, and grow their most profitable customers by ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence (AI) holds great promise for businesses today, ...

While customer relationship management (CRM) applications already collect terabytes of useful customer information for businesses, even deeper insights are on their way thanks to a developing new ...

Predictive analytics is causing a fundamental shift in accounting, from historical record-keeping toward forward-looking financial information. By helping accountants to predict results and make ...