LEBRON James is heading to Roblox. Late last year, Nike announced that it would be joining the metaverse via the popular Roblox platform, which allows users to create their own virtual spaces and ...

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse". The digital ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...