NIQ launches new Brand Traction Score designed to reveal how effectively FMCG brands convert shelf presence into real consumer purchases

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...
Talking Retail

NIQ launches metric to show how brands convert shelf presence into purchases

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to ...