Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Market segmentation refers to the practice of categorizing your target audience into different groups, or subsets, based on shared characteristics. These characteristics can be variables such as age, ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to markets ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...