Prolific North

How Specsavers used Roblox to reach Gen Alpha responsibly – and tap into a billion-view attention span

Gen Alpha aren’t waiting to grow up, they’re already shaping what brands look, sound and act like. Born between 2010 and 2025 ...
Game Rant

YouTuber Banned for Exposing Predators on Roblox Asked to Come Back

Months after banning Schlep for exposing predators on its platform, Roblox allegedly reaches out to the YouTuber in a ...
The Texas Tribune

Texas appoints Fort Worth ISD conservator to oversee transition to state control

Christopher Ruszkowski will monitor district operations and ensure academic improvement while the state appoints a board of managers, the education commissioner said.
Game Rant

Texas Is Suing Roblox

Texas Attorney General files a lawsuit against Roblox Corporation, citing grave child safety concerns using some rather vivid ...
Marketing-Interactive

Ready player Alpha: Why gaming is the new brand playground

Move over, Gen Z. A new player has entered the arena, and they’ve never known a world without TikTok, iPads, or Minecraft.

5 ways brands can truly engage Gen Alpha, according to a pro

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...
The Citizen

These were the months that most children were born in last year

South Africa recorded a decline in birth registrations for the third consecutive year in 2024, according to Statistics South Africa (Stats SA). The highest registrations were recorded in 2005 with a ...