How do ‘AI detection’ tools actually work? And are they effective?

Right now it’s something of an arms race as new technologies are developed – and detectors struggle to keep up.

How Accessibility Prepares Your Website For AI Search

The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

Customers Now Use AI and Google to Decide What to Buy. Here’s How to Win Leads on Both.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?

Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency ...

You won’t believe the excuses lawyers have after getting busted for using AI

Amid what one judge called an “epidemic” of fake AI-generated case citations bogging down courts, some common excuses are emerging from lawyers hoping to dodge the most severe sanctions for filings ...