The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the ...

An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT ...

Right now it’s something of an arms race as new technologies are developed – and detectors struggle to keep up.

New study finds ChatGPT fabricates 20% of academic citations and introduces errors in 45% of real references, posing risks ...

I’ve spent a lot of time living in the grey area where human writing and AI output overlap, helping clients spot the difference before a post, assignment, or ...

Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency ...

Before we go, let us clarify, just in case – submitting a paper that was produced by a machine from A to Z is taboo. You’re ...

Discover the content that AI engines value and how to build a blueprint for optimizing your website for AI citations.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

The new search tool uses AI to identify the main topics and relationships in a user’s query and is currently available to a ...