The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

New study finds ChatGPT fabricates 20% of academic citations and introduces errors in 45% of real references, posing risks ...

I’ve spent a lot of time living in the grey area where human writing and AI output overlap, helping clients spot the difference before a post, assignment, or ...

Right now it’s something of an arms race as new technologies are developed – and detectors struggle to keep up.

Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Who doesn’t want to be more efficient? That’s why millions of Americans are turning to AI at the office. Over the past year, ...

The Occupational Safety and Health Administration (OSHA) is officially back to work now that the government shutdown has ended. Now that OSHA has ...

AI search has changed the rules. Hidden technical SEO debt could quietly destroy your brand’s AI presence. Strong Google ...

Computer scientist Yoshua Bengio has become the first person to have their work cited more than one million times on the ...

In this example, with a question about a family dispute over a car, ChatGPT went off the rails a bit but sounded both ...