Taimi isn’t just another dating app, it’s a celebration of the entire LGBTQ+ spectrum, from lesbian, gay, bi, trans, and ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Marketing starts with trust. And you build trust faster and cheaper through active reputation management than by simply throwing money at ads.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

The strongest proof of long-term potential is steady, growing revenue. If that revenue comes from multiple sources, even ...

The cash from the York and North Yorkshire Mayor’s Vibrant High Streets Fund will be used to continue work on regenerating ...