Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Five weeks ago, Google announced a new feature named "Text‬‭ guidelines‬‭" at the Think Retail event. Google said these would ...

“Canadian SMBs need to approach global expansion like experienced adventurers, not tourists,” Mr. Nagy suggests. “Start with ...

As a pest control business owner, you know that attracting and converting leads is essential for growth. With so many options ...

The one-minute advert shows an animated holiday-themed scene where a Coca-Cola truck drives down a snow-filled, light-decked ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...