VR workout platform FitXR has partnered with Zumba to provide a slew of new exercises. The partnership, which the two companies are calling the “first-ever immersive Zumba experience through virtual ...
Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.
Over the last decade or so, Zumba has earned the reputation of being one of the most popular workouts in India. Senior Zumba practitioners feel that it has created a community of sorts, especially for ...