A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Tying together customer data from various sources, customer data platforms (CDPs) provide detailed profiles of customers and the means for delivering customized marketing to them. The world of ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 117MM B2B contacts including email and digital IDs that drive business growth. In recent years, there have been significant transitions in ...

企業データとAIの利活用カンパニー、AIデータ株式会社（本社：東京都港区、代表取締役社長佐々木隆仁、以下AIデータ社）は、カスタマーサポート部門・営業チーム・コールセンター・ヘルプデスクなどの業務効率化を目的に、 IT業界の営業戦略に特化した ...

Regardless of industry, businesses today collect scores of data from their customers. While this data can be acquired both intentionally and unintentionally, knowing what to do with that information ...

MetLife Inc. is building what will arguably become one of the largest real-time relational databases in the financial services industry by using middleware that will tie together silos of customer ...

Today’s software applications are collecting more high-volume data than ever before, and making sense of that data is key to building innovative customer experiences and gaining a competitive ...

Sonfu Digital Solutions has updated its database reactivation campaigns to help small and medium-sized businesses in the health and wellness industry attract the interest of previous customers.