Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

Tying together customer data from various sources, customer data platforms (CDPs) provide detailed profiles of customers and the means for delivering customized marketing to them. The world of ...

The scope of database marketing today, the various skill sets required, and particularly the ways the database intersects both information technology (IT) and marketing are why many organizations ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...