The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Marketers have likely heard of the rising trend of “zero-click” searches, where users perform searches but never navigate outside of the Google ecosystem (Google Maps, Images, etc.) What you may not ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search. Back in August 2019, Rand Fiskin, the CEO and co-founder of ...

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is ...

Today, when you type a question into Google, the answer pops up before you can blink. No need to scroll, no need to click. Whether it’s a quick fact, a local business listing, or even a product ...

Fully half of all searches on search engines today no longer result in a click on an organic search result. Moreover, before displaying any organic search results on the first search results page, ...

On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.” Fishkin summed up the findings as ...