What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from The Drum’s B2B World Fest, where its authors ...

Businesses in the B2B retail supply chain, at the very heart of their organisations, are masters of understanding their customers’ needs. They have always seen the value of segmenting both their ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

I recently received a thoughtful comment from a contributor (handle: "Ray892244") that identified the five areas that are key in B2B sales. Here's an excerpt: B2B sales, as we teach it to our clients, ...

B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...

In 2011, when we launched our site, the focus was on building our product. Now, the next stage in the startup climb is to build the business. As the editor, I still spend the majority of my time on ...

A client recently asked us to identify successful small businesses for a forthcoming campaign. A fairly simple requirement you might think and you’d be right at first glance. But on reflection, this ...