In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Marketing technology — and martech skill sets — ...

Chris Adams of creative agency Hey Honey says it’s finally time to put the myth of ‘B2B customers’ to bed in favor of a simpler explanation: they’re all (just?) people. 'B2B customers': an unhelpful ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

During the pandemic, business agility became a matter of survival. Businesses all over the world have been forced to either shut their doors or step up and meet an unprecedented set of consumer ...

The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B research platform Wynter, ...

Delhi: WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin, published, “Making a promise to the business customer: Why Customer ...

There was always something predictable, rational and comfortable about B2B marketing. Well, forget all of it (or at least some of it) because how buying decisions are now made is radically different ...