In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Customer experience is a major focus of the B2C world, but it’s ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Once overlooked, customer experience is now a pillar of the B2B ...

B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Marketing technology — and martech skill sets — ...

In the dynamic landscape of B2B commerce, businesses are continuously seeking innovative strategies to stay ahead of the competition. Assisted sales, a concept that combines technology and ...

Mobile has been on the rise for a significant amount of time and has been the talking point for many marketers over the last few months. Smartphone adoption continues to grow globally and mobile web ...

The study, The State of B2B Out-of-Home Advertising Adoption, conducted by OneScreen.ai and B2B research platform Wynter, ...