A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and ...

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Gen Z is the most likely to shop in physical stores this season, at a rate of 91%, according to new data from Mastercard.

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to ...