IAB Europe, the leading European-level industry association for the digital advertising industry, has today (26th November, ...

As the creator economy continues to experience rapid growth - forecast to reach USD$480bn (£364bn) by 2027 - this partnership ...

Black Friday has been one of the UK’s biggest yearly shopping events for well over a decade now, long-cemented into ...

Gadgets such as AI fitness mirrors, LED face masks, and sonic toothbrushes have experienced a huge increase in sales ...

HBAgency is a global ad tech company specialising in revenue optimisation for web publishers. Headquartered in Sardinia, ...

News inventory outperforms other environments: 60% of marketer respondents said advertising placed in news environments ...

In today’s Digest, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping ...

As Dustin Cha, CEO of Ad-Shield, put it: "After the first generation of ad blockers blew up and became popular, a second ...

"This partnership with XPLN.AI further strengthens our commitment to media quality and transparency. It also reaffirms that ...

In today’s Digest, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how ...

Using its AI-powered creative testing platform, DAIVID analysed this year’s crop of Christmas ads to predict how audiences ...