The idea that women have ‘ruined’ anything is especially adorable in India, considering reality. The female labour force ...

In India’s frenetic retail landscape, few sectors have captured cultural momentum and commercial attention as quickly as ...

Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the ...

Using six years of proprietary credit card data and analytics from Pyxis, Bain and Company found that Black Friday has ...

Modern marketing has perfected the art of manufacturing FOMO. A combination of countdown timers, limited-stock prompts, ...

Avaada Group, an integrated clean energy conglomerate, launched a brand campaign, ‘Always Clean, Always On’, underscoring the ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

Now, Tinder in India is taking that one step further with the launch of ‘School of Swipe’, a fun, feel-good digital resource ...

Omnicom has closed its acquisition of rival Interpublic Group, the company confirmed in a stock market filing on Wednesday ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts ...

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.