The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your ...

Publicis Groupe South Asia has appointed Supraja Srinivasan as vice-president and head of corporate communications. In this ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural ...

Articles written by Surabhi Trivedi ...