Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install ...

Grok is one of the growing list of generative AI chatbots available to use, developed by Elon Musk’s xAI research lab as a direct competitor to OpenAI’s ChatGPT. It launched first on the microblogging ...

Business of Apps Berlin is just over a week away, and we are now close to capacity. Next week, the leaders shaping the future of app growth meet in ...

New partnership unlocks full-service platform for social apps to seamlessly power experiences with licensed music clips.

Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

In this interview, Business of Apps discusses loyalty and reward programmes with Nico Winkelhaus, Head of Digital Marketing at PAYBACK.

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

Traditional ASO platforms are holding app marketers back with outdated workflows that can’t keep pace with today’s fast-moving mobile landscape. In an ...