AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...
Agencies offer tools and services that help brands understand how they appear in “zero-click” AI search. The problem is, ...
It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...
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