Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

This week’s Brand Brief continues with the holiday fare, with entries starring fan favorites from The Office and Queer Eye, ...

Omnicom was established in 1986 through the merger of agencies BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide. The holding company’s CEO, John Wren, has led the company since ...

The CMO of Klaviyo shares how agentic AI, loyalty and personalization are reshaping consumer spending ahead of Black Friday ...

Omnicom's acquisition of Interpublic Group is expected to officially close today (26 November), having received regulatory ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

In addition to the three London offices, WPP also has a UK campus in Manchester. Chief executive Cindy Rose will officially ...

In partnership with Save the Children, the furniture retailer aims to match up to $100,000 in customer donations.

“Maybe This Christmas” capitalizes on the viral popularity of Hot Frosty, which was a huge holiday hit for Netflix last year, ...

It’s not the first time the NWSL has gone big in The Bay. The women’s professional league hosted The Show at Oracle Park in ...

American Express held a series of activations and experiences for racing fans and Amex cardmembers on and off the track ...

Rideshare giant Uber and creative agency Mother are no strangers to balancing deeply emotional storytelling with strategic ...