Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...

Crack open a bottle of Zima -- one of 14 brands that simultaneously served the first banner ad on Wired.com (then Hotwired) on Oct. 27, 1994 -- and celebrate digital advertising’s silver anniversary.

2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’. From ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

How do you do more in the same time? Tools. If I use Photoshop®, why do I need other tools? They are faster. Sometimes you need beautiful creatives, so you use Photoshop®. At other times you need ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

I don't install AdBlock - I understand sites like Ars rely (in part) on revenue from advertisements. BUT, lately the banner ads which load at the top of the forum are driving me insane. I don't care ...