New Delhi: The Indian Advertising and Marketing industry is undergoing a period of rapid transformation, primarily driven by technological advancements and changing consumer behaviours. However, an ...

According to a recent study, only 27% of organizations have a measurement strategy in place to determine the success of their training efforts. Does this percentage surprise anyone? As a vendor hired ...

A breakthrough in color measurement is on the horizon. This November, HunterLab will unveil the Agera L2, the next generation ...

PR measurement, also called PR analytics, involves measuring and evaluating the effectiveness of your organization’s public relations campaigns. It’s a broad category that might include data such as ...

As the CTV industry grapples with ongoing measurement challenges exacerbated by an increasingly fragmented ecosystem, it only makes sense to take a page from gaming’s book, writes Frameplay’s Cary ...