For most of us, these illusions are harmless. But my new research, published in Perception, suggests people with visual snow ...

Dr Maria Santacà describes how not only how fish and birds perceive their worlds, but also how ecological pressures shape the ...

Walk into any office, physical or virtual, and you’ll notice that identity isn’t just communicated through titles or ...

In a new optical illusion, dots appear purple in central vision but blue in peripheral vision. Here's how it works.

Understanding human behavior is one of the most powerful ways to understand your buyers. Modern buyers want to feel special.

When you picture a map in your mind, your brain uses different pathways than when you actually look at one. In a study on spatial attention, participants recalled the map of France and judged which ...

For example, Edwards-Groves (2012) points out that “[i]n contemporary educational media ‘explicit teaching’ has been ...

Researchers shot lasers into brain cells and triggered illusions on demand—a breakthrough that’s rewriting how we see the world.

What if every painting you admire is secretly deceiving you? This video exposes one of art’s greatest hidden challenges—relative value comparison, the skill that separates good artists from masters.

Prior research has produced mixed results on the question of animals and their susceptibility to optical illusions, per the ...

Behavioral analysis reveals that Queen Letizia’s habitual gesture of intertwining her hands is far more than a mere habit: it ...