Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

The wildly popular online game Roblox is facing a new criminal investigation in Florida, where the state’s attorney general accused the platform of being a “breeding ground for child predators.” ...

GamingWithKev discusses how rich parents change the Roblox adoption game and the social dynamics involved. Hurricane Melissa close to breaking pressure record ahead of Jamaica landfall GOP-led ...