Roblox is rewriting the rules of branded experiences with the launch of a new self-serve licensing platform, making it easier than ever for creators to legally build games and immersive worlds around ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games. It has signed licensing ...