Much of the recent discussion around the future of qualitative research has focused on artificial intelligence. Peter Totman explores other factors affecting the humanness of research. Listening into ...

Qualitative research methods could help us to improve our understanding of medicine. Rather than thinking of qualitative and quantitative strategies as incompatible, they should be seen as ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...

ABSTRACT: Background: A significant challenge in developing AI assistants, such as chatbots as mentors or coaches for leaders, is the Uncanny Valley effect. This phenomenon describes the discomfort ...

An increasing number of clinical nurses are carrying out qualitative research. It is therefore important that they become aware of the possibilities of using qualitative data analysis software ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...