The Google Open Bidding Encrypted Signals for Publishers pilot allows OpenX to send encrypted signals directly from the page to our server-side bidder. For the pilot we will test with our 3rd party ...
Right now, the daemon parses CLI params and compares them with the default values provided. In the future, we must make it read stuff from a config file similar to how we read from the config file for ...
OpenXSelect cuts deal setup time by 50% and doubles reach across CTV, native, app, and web. PASADENA, Calif., July 16, 2025--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, ...
The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate ...
OpenX, a supply-side ad platform, is exploring a potential sale, sources told Insider. The company has appointed Goldman Sachs to handle the process, one of those people said. A sale would add to the ...
OpenX filed an antitrust lawsuit claiming Google used unfair tactics to block competition in the digital ad market and is seeking damages. The move follows a judge’s April ruling that Google illegally ...
With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s advanced analytics solutions — empowers auto buyers to measure and optimize ...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
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