New year, new-look tennis? The Australian Open, the first major tournament of 2025, is underway in Melbourne and while fans ...

A targeted campaign to attract younger audiences and gamers is behind the bizarre animated live streams of big matches during the Australian Open. Clips of a cartoonish avatar of Daniil Medvedev ...

Tennis Australia has decided to turn tennis players into cartoon characters to overcome broadcasting restrictions so the Australian Open social media pages can broadcast games live, but the cheeky ...