New year, new-look tennis? The Australian Open, the first major tournament of 2025, is underway in Melbourne and while fans ...
The Australian Open, the first major tournament of 2025, is underway in Melbourne and while fans across the world tune it, they're seeing the sport in a completely aesthetic. In a unique attempt at ...
A targeted campaign to attract younger audiences and gamers is behind the bizarre animated live streams of big matches during the Australian Open. Clips of a cartoonish avatar of Daniil Medvedev ...
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