Roblox's The Hatch event faces player boycott. The controversy stems from a creator's inclusion. Players cite inappropriate content concerns. Developers withdraw games in protest. Roblox removes the ...

Over the past decade, Roblox has become one of the dominant online games of its kind in the world. It's especially popular with young users, although that's of course not the entire audience. Recently ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.